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Writer's pictureKevin Baker

The Shifting Landscape: How Societal Trends and Industry Dynamics Shape Intergenerational Work

Updated: Aug 17


In recent years, I've observed how major societal events and trends have significantly impacted different age groups, further complicating intergenerational dynamics in the workplace.


The Black Lives Matter Movement


The events that sparked the Black Lives Matter movement, particularly the tragic deaths of George Floyd, Breonna Taylor, and many others, have had a profound impact on societal awareness and activism, especially among younger generations. I've noticed a stark difference in how these events are perceived and responded to across age groups.


Younger employees, particularly those from Gen Z and younger Millennials, often bring a heightened awareness of systemic racism and a strong desire for social justice to the workplace. They expect their employers to take clear stands on social issues and to implement meaningful changes in organizational practices.


On the other hand, some older employees, while generally supportive of equity, may be less comfortable with what they perceive as "mixing politics with business." This generational gap in approaching social issues can create tension and misunderstanding in the workplace.


In the READI2B framework that we use at Baker Consulting, we stress the importance of creating brave spaces for dialogue about these issues, where employees of all ages can share their perspectives and learn from each other. It's crucial for organizations to acknowledge the impact of these societal movements and to take concrete steps towards creating more culturally responsive, equitable and inclusive environments.


Evolving Work Ethics and Expectations

Another area where I see significant generational differences is in work ethics and expectations. Baby Boomers and Gen X often value long hours and physical presence in the office as signs of dedication and hard work. In contrast, younger generations tend to prioritize work-life balance, flexibility, and efficiency over face time.


This shift has been accelerated by technological advancements and, more recently, by the COVID-19 pandemic. The rise of remote work and digital nomadism, particularly embraced by younger workers, has challenged traditional notions of what it means to be a dedicated employee.


As a consultant, I often find myself mediating between these different perspectives, helping organizations find a balance that respects the work ethics of older employees while accommodating the flexibility desired by younger ones.


The Impact of COVID-19

The COVID-19 pandemic has been a seismic event that has affected all generations, but in different ways. It has accelerated trends like remote work and digital transformation, which younger generations have generally adapted to more easily.


For many older workers, the pandemic has brought challenges in adapting to new technologies and ways of working. Some have felt isolated or left behind in the shift to virtual environments. Younger employees, while often more comfortable with the technology, have missed out on crucial mentoring and networking opportunities early in their careers.


At Baker Consulting, we emphasize the need for organizations to be mindful of these differing impacts and to provide targeted support to employees across all age groups as we navigate the post-pandemic workplace.


Changing Dress Codes and Professional Presentation


One of the more visible changes I've observed over the years is in workplace attire and the concept of professional presentation. The traditional suit-and-tie culture that I grew up with has given way to more casual and diverse styles of dress, particularly in certain industries.


Younger generations often push for more relaxed dress codes, seeing them as arbitrary and outdated. They tend to value personal expression and comfort over formal business attire. This shift has been further accelerated by remote work, where the line between home and office wear has blurred significantly.


However, this change can be a source of tension. Some older employees and clients may perceive casual dress as unprofessional or disrespectful. In my work, I help organizations navigate these changing norms, finding ways to respect both the desire for comfort and self-expression and the need to begin redefining what professionalism means.


Industry-Specific Insights


In my years as a Organizational Culture Change consultant, I've observed that intergenerational dynamics can vary significantly across different industries. For example::


- In tech, the age divide can be particularly pronounced. I've seen startups where the majority of employees are under 30, leading to a youth-centric culture that can be challenging for older workers to navigate. Conversely, in more established tech companies, there's often a push-pull between maintaining legacy systems (typically managed by older employees) and driving innovation (often led by younger staff).


- Financial services tend to have more traditional hierarchies, where age and experience are highly valued. Here, the challenge is often about helping younger employees find their voice and influence within these structures.


- In healthcare, I've noticed a fascinating dynamic where technological advancements (often embraced by younger staff) intersect with the deep experiential knowledge of veteran practitioners. Bridging this gap is crucial for patient care and institutional effectiveness.


- Creative industries like advertising or media often pride themselves on youthful energy, but I've seen how this can lead to age discrimination and the loss of valuable experience. Successful agencies are those that manage to blend the fresh perspectives of youth with the strategic insights of seasoned professionals.


Understanding these industry-specific nuances is crucial for tailoring effective intergenerational strategies.


Global Perspectives on Intergenerational Workplaces

As workplaces become increasingly global, it's important to recognize that intergenerational dynamics can vary significantly across cultures. In my work with multinational corporations, I've observed some interesting patterns:


- In many Asian cultures, there's traditionally been a strong emphasis on respecting elders and experience. However, rapid technological advancement in countries like South Korea and Japan is creating new tensions between older and younger workers.


- European workplaces often benefit from strong labor protections that can support age diversity, but they're also grappling with rapidly aging populations in many countries, creating unique intergenerational challenges.


- In emerging economies in Africa and parts of Asia, extremely young populations are entering workforces often still led by older generations, creating a need for careful navigation of generational differences.


- North American workplaces, while diverse, often set global trends in workplace culture. The challenge here is often about balancing innovation with inclusion across generations.


These global differences remind us that there's no one-size-fits-all approach to managing intergenerational workplaces. Cultural context matters enormously.



Shape the Future of Work: Embrace the Power of Intergenerational Dynamics


As our workplaces continue to evolve, the intersection of societal trends and industry dynamics is reshaping how generations interact and collaborate. From the impact of global movements like Black Lives Matter to the shifts in work ethics driven by the COVID-19 pandemic, these changes present both challenges and opportunities.


At Baker Consulting, we understand that navigating these complexities requires a nuanced approach—one that considers the unique perspectives each generation brings to the table. Whether you're in tech, finance, healthcare, or any other industry, we can help you build a workplace culture that leverages generational diversity for innovation, resilience, and long-term success.


Don't let these changes overwhelm your organization. Instead, harness them to create a more inclusive, adaptive, and forward-thinking workplace. Reach out to us today at (206) 895-0818 or visit our website to learn how we can support your journey toward a more dynamic and connected work environment.


Let’s work together to shape a future where every generation thrives.

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